Usability, in terms of the Internet, is the effectiveness, efficiency and satisfaction with which users can achieve tasks on a Web site. It incorporates many aspects including functionality, structure, information architecture and content. These all affect the ease in which a Web site can be used by its intended audience. Users look for a Web site that is easy-to-learn, easy-to-use and that helps them achieve their defined goals.
Through a defined process of research, design and testing MK2 provides customer-centric solutions that focus on user experience to meet the expectation of our clients and their customers’ needs on the web.
MK2 Usability's experienced Management and Design teams apply a proven process to analyze your Web site users, and their tasks and goals. Combined with stakeholder goals, the MK2 Team creates a Web site structure, design and roadmap that improves customer satisfaction as well as provide a measurable return on investment.
Improving the usability of a Web site can increase sales, reduce customer service calls and increase customer satisfaction and loyalty.
To speak to a MK2 representative about how MK2 Strategic Design Services may fit your needs, contact us at 1-888-739-0MK2 (0652).
What is usability?
View a usability sample here!